What are companies looking for when they’re searching for an actor to be the spokesperson of their marketing effort? These productions are referred to as “industrials”. They’re different than commercials and require different skills… style and presentation. Casting Director Sally Forcier will guide you in learning how this works. In addition, many actors will get their TV start doing a Public Service Announcement (PSA) for a worthy cause. Here’s the inside story on how you can get your first TV Break.